Flashing to present day society the rise of remix culture has generated everyone to be able toremix anything at the touch of a button(2). Photos, videos, music anything can be remixed to create and produce a new project and meaning. With no expensive tools and no distributor only just skills needed has depicted the ease in which individuals can remix and distribute something globally at the touch of a button within modern day society.
The implementation and the ease of the ‘copy tools’ within todays generation has generated a large majority of remixes within society. For example on the music side of remixes it is illustrated through the band ‘Sugar Hill Gang’ in particular the song ‘Rappers Delight’ which the base line from the song has been used in dozen’s of other songs. Such as, ‘It’s all good – Will Smith’, ‘The adventures of grandmaster flash- Grandmaster Flash’ and ‘Everything gonna be alright- Father Mc’. Another significant example is Led Zeppelin. The opening line for ‘Stairway to Heaven’ is pulled from ‘Spirit- Taurus’.
On the other hand the remix of films are generally built and remixed on other books, Tv shows, plays and toys. For example the ‘Flash Gordon’ series was a huge influence on the creation and foundation of StarWars in which was articulated to be the updated series. However without George Lucas copying material and ideas then combining and transforming them to create a different meaning there would be no StarWars as‘creation requires influence’(3).
Everything we make and create is a remix of a existing creation whether we know it or not. Our lives and the lives of others also have significant influence on our remix culture.
Heres a link to a youtube clip of personal favourite remix by Gramatik & Ramzoid remixing flume’s song ‘Wall Fuck’.
And… here is a example of my first remix made through garage band.
Will the future generations even know what legacy media was? Throughout today’s society we are witnessing the diminishment of legacy media through the replacement of a new model; The internet. This can be articulated through the one to many – many to many models(1).The reason in why we have seen the decline of legacy media(2), is due to the fact the internet has become the most efficient medium to match demand and supply to the audience. For example this can be depicted through the way in which individuals sell and buy their cars nowadays(3). Cars are mainly sold through the internet on websites such as Gumtree and Carsales, in comparison to legacy media of advertisements in newspapers.
Lets be real who has the time to post an add to a newspaper such as The Sydney Morning Herald, with associated high costs of entry and issues of dealing with gatekeepers to express your message. The result of the closed off finalised for consumption nature of legacy media has depicted little to no control of the message and interpretation presented within the media in comparison to the internet. The New York Times states ‘All the news that’s fit to print’ we control which is fit and which is not fit to be distributed. Publishers brand provides authority and guarantees authenticity.
The change from legacy media to the new distrusted media can be identified through the quantitative data in the image below, articulating the slow death of legacy media(4).
Leading to the interpretation and depiction that the internet has become the dominant medium within this generation. The change from a closed source to a open source of matching demand and supply for all, has generated us to become our own gatekeepers(5).
The real question is how do we articulate the difference between ‘fake’ and ‘real’ news within todays technologically advancing society. The shift from analogue to digital and changes in technologies has altered and transformed us individuals from passive consumers to active makers, users and participants within society. This can be identified through the one to many relationship, which articulates one broadcaster to many individuals having minimal control. The technologically advancing society in which we live has lead to the change in models predominately focusing on the many to many relationship. It expresses several broadcasters to numerous individuals, having optimal control as a passive listener. View a visual representation of the models here.
Leading to the emergence of individuals broadcasting their own messages as their voices are seen equal to the news online. For example this can be identified through the apparent use of drones. Individuals are using technological devices such as drones to connect individuals to real life issues and to minimise ‘fake’ news with live coverage. People are capturing and reporting a news event and streaming live footage, for people around the world, capturing events such as war. For example the footage captured from the IS attack in Syria was reported and placed on numerous dialogic media platforms. However through this form of news, their is no perceived storyline as it is straight from the source pushing us to articulate our own interpretation and perception of new stories. Axel Bruns states; ” A shift from dedicated individuals (Journalists) and teams as producers to a broader -based distributed generation of content by a wide community of participants.”
The use of drones to capture real world events can be compared to the monologic news of ‘White Helmets’.The White Helmets was a staged news event helping a man in a bomb accident, however this was captured by the public eye and leaked on a global scale, causing them to be held accountable for the non- credibility of their source.
Is there an answer to stop fake news? Has the use of drones minimised the rise of ‘fake news’ as a result of credibility coming straight from the source? This has seen the start of a new outlook for our technologically advancing generation.
Media ownership in Australia is extremely concentrated. Fears are rising that we could end up in a similar scenario like the 1930’s when Hilter controlled Germany’s media, which was then used to further his propaganda. Throughout societies there are still strong fears which depict beliefs of modern day propaganda. This can be identified through the example of Isis and how they are conveying their intentions and meaning through the use of media.
However, on the topic of ownership, does Beyonce have control over her media articulating the question does Beyonce matter? (1) In my opinion yes of course she does, but why does she? All we have to do is take one look at the title in which she was acknowledged for in 2016,‘The most charitable celebrity of 2016’ (2) and the following in which she has attracted on a global scale. These two substantial reasons are contributing features in why she matters. However , the face of Beyonce has changed from iconic pop sensation of todays generation to most charitable celebrity. Through her experience and expertise in the music industry she has created her own personal interpretation and perception of the media and utilised her fame and pop influence to addresshumanitarian issues(3) and promote social change. Beyonce has brought awareness to many significant causes this year such as raising awareness for racial inequality being the advocateforBlack lives matter (4) movement.Queen Bey has donated 82,000 in the past year to families in Flint for the water crisis. Additionally she has raised awareness for gender equality.
Thesehumanitarian acts(5) explain how Beyonce has control and ownership of her media platforms. Through her social media accounts being silent on her private life articulates she is the dominant regulator of her media platforms. Her successful ownership and control of her accounts and can be identified in comparison to the Kardashians. The Kardashians utilise and promote their media platforms in a distinctively different way. For example this can be depicted through the Kardashians continuous use of media to portray their daily lives. However do they always have control over their media. A example of no control was through the leakage of Kim Kardashians sex tape.(6)
Beyonce states in youtube video; ” The more you have to work for it the more you cherish it. Every time i think of doing something silly, something that is going to be detrimental to my career, I think about all that hard work and time I have sacrificed in my childhood, my family time and all the people who have worked so hard. I could never disrespect all that i have worked for, I could never disrespect my fans or the opportunity i have been given.”Watch here.(7)
So I think this sums up why Beyonce matters and how she controls every form of media that is posted online. Queen Bey has created large social change through her media platforms and choice of personal causes , in which she influences public opinion leading to social change around the world. She has public attention at the click of a button.
Uncertain, confused and puzzled perfect way to sum up my thoughts to lecture 4. The non-linear way in which it was communicated, created confusion stumbling me on what to address in my blog. However was this the intentional meaning??
When depicting craft and digital making, craft is the ability to pull different elements together through a creative process to generate anything. However i drew to a conclusion that craft could be anything which has intentional purposes. The changing meaning of craft has seen the transformation from analogue to digital. The shift from the non industrial culture to the industrial has generated the move to the post industrial culture, articulating the change between mediums. The industrial culture applies sharp boundaries between conception and production. Determining the production by the logic of the ‘assembly line’. However the post- industrial culture has seen the result of digitalisation the internet specifically dissolve the boundaries between production and conception.
For example, when comparing Justin Bieber and Hatsune Miku, a hologram we can articulate and differentiate the differences between production and conception. Justin Bieber is now identified as a commodification, resulting from mass production, changing the meaning of craft. He has entities which profit from the brand while his image is protected by westernised laws. On the other hand Hatsune Miku is a open source which allows all individuals to access this medium while having the ability to modify the design process themselves. Integrating a open source has allowed individuals to have the ability to experience the risk throughout the creative process, allowing for greater creativity.
The philosopher of the communication theory Marshall McLuhan, stated “The personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale, pace or patterns of behaviours. These are introduced into our affairs by each extension of ourselves, or by any new technology.”
However what does that mean???
Through further research I came to my own interpretation and conclusion on this deliberate paradoxical statement. A medium is the way in which information and content is conveyed referred to as the communications of media, including technological devices such as televisions, radios and the internet. However the message is the outcome of content or information in which is being conveyed.
The printing error of Marshall McLuhan’s book declared “The medium is the massage” instead of “The medium is the message” however McLuhan liked the title deciding to leave it, as it articulated his purpose in many different ways. It generated individuals to decipher their own interpretations and perceptions such as massage or mass-age.
Although McLuhan’s phrase can be clearly identified through the convergence of trajectories, it has articulated and demonstrated the change from analogue to digital content which has created a ‘Global Village‘. McLuhan used the term ‘Global Village’ to identify how individuals can connect to different audiences through different mediums. For example the change in mediums can be depicted through the transformation from newspapers to online new forms. This lead to his belief that the technology in which transfers the
message changes us as individuals, society, family, work and leisure.
What is the real message this advertisement is trying to convey? Is it glorifying Violence against women? Were your first thoughts, Domestic Violence?
My initial thoughts to this image depicted sadness, pain, vulnerability and a victim to domestic violence. However, this is an advertisement from the Bulgarian fashion magazine 12(1). The idea in which they were trying to imply was the message of ‘beauty throughout pain’ and how women can be a victim to domestic violence however still show their strengths and resilience. The company photographed the women to express their strengths throughout the face of adversity. However her body language says otherwise…
The denotations(2) such as the use of morbid(3) colours in the background of the image, transferring them into the foreground make this image so emotionally compelling(4). Expressing pain, suffering and helplessness. Integrating softer, pale colouring to her skin, has assisted in drawing attention to the main figure, to portray the specific meaning in which is trying to be conveyed. However has their message been portrayed the right way? The positioning of the text, the colour contrast of black and white and the capitalisation of the words ‘VICTIM OF BEAUTY’ on the left hand side of the image articulates the message. This image also implies a subtle theme of sexualisation, through the use of a red laced outfit which has sexualised the model. Although, this image has created several interpretations of what it is trying to imply, leading to the question is this advertisement glorifying violence?
The connotations(5) of this image are expressing how women have beauty no matter what the situation may be. However this is not how the advert has been seen in the public eye. When i first came across this advertisement i was appalled at and felt as if it was expressing a sexiest view of how domestic violence usually occurs more often among women than men. Although this advertisement was produced for a specific meaning(6), it created a controversial discussion on a international scale. The Bulgarian Fashion Magazine tried to console the issue which arose on a international scale, read it here(7). However we have to question ourselves was this advertisement generated to improve the companies visibility on media platforms to promote their magazines? Or was it purely to convey their intended message of how there is beauty throughout pain ? Her body language is distressing and un-easy to look at. This image may provoke many issues which can lead to emotional effects of individuals depending on their interpretation which may stem from past experiences and beliefs. This advertisement has created many different beliefs among individuals. Some indivdiuals beliefs were identified from the ‘Fashionista’ –
ALISON MELDRUM: “THIS IS APPALLING. INCREASINGLY, VIOLENCE IS BEING ‘NORMALISED’ IN TEEN RELATIONSHIPS TO AN ALRMING EXTENT WITHOUT THIS KIND OF STUFF.” –Fashionista (8)
LINDSEY SCHUYLER: “WHY DO YOU AUTOMATICALLY JUMP TO DOMESTIC VIOLENCE? WHY ASSUME WOMEN CAN’T GET INJURED ON THEIR OWN? I THINK IT’S A REALLY INTERESTING SHOOT, THE CONTRAST OF WHAT CAN BE DONE WITH MAKEUP IS PRETTY AMAZING, IT’S LIKE TWO WORLDS OF SPECIAL EFFECTS COLLIDING.”– Fashionista (9)
KRISTEN MAY LEE:”YUP WHOEVER DID THIS SHOOT HATES WOMEN…” – Fashionista (10)
These views are only some of the controversial issues, which arose from this project. As this image has many interpretations i believe the one in which stands out is domestic violence. The differentiation is in the individual’s beliefs, opinions and past experiences which effect the way in which they may react to this advert.
Does reading some of these denotations and connotations of this advertisement change your belief on the image?