Trajectories of Convergence!

The real question is how do we articulate the difference between ‘fake’ and ‘real’ news within todays technologically advancing society. The shift from analogue to digital and changes in technologies has altered and transformed us individuals from passive consumers to active makers, users and participants within society. This can be identified through the one to many relationship, which articulates one broadcaster to many individuals having minimal control. The technologically advancing society in which we live has lead to the change in models predominately focusing on the many to many relationship. It expresses several broadcasters to numerous individuals, having optimal control as a passive listener. View a visual representation of the models here.

Leading to the emmwhXdnk - Imgur.pngergence of individuals broadcasting their own messages as their voices are seen equal to the news online. For example this can be identified through the apparent use of drones. Individuals are using technological devices such as drones to connect individuals to real life issues and to minimise ‘fake’ news with live coverage. People are capturing and reporting a news event and streaming live footage, for people around the world, capturing events such as war. For example the footage captured from the IS attack in Syria was reported and placed on numerous dialogic media platforms. However through this form of news, their is no perceived storyline as it is straight from the source pushing us to articulate our own interpretation and perception of new stories.  Axel Bruns states; ” A shift from dedicated individuals (Journalists) and teams as producers to a broader -based distributed generation of content by a wide community of participants.”

The use of drones to capture real world events can be compared to the monologic news of  ‘White Helmets’.The White Helmets was a staged news event helping a man in a bomb accident, however this was captured by the public eye and leaked on a global scale, causing them to be held accountable for the non- credibility of their source.


Is there an answer to stop fake news?  Has the use of drones minimised the rise of ‘fake news’ as a result of credibility coming straight from the source? This has seen the start of a new outlook for our technologically advancing generation.






Media Industries and Ownership- Does Beyonce matter?

Media ownership in Australia is extremely concentrated. Fears are rising that we could end up in a similar scenario like the 1930’s when Hilter controlled Germany’s media, which was then used to further his propaganda.  Throughout societies there are still strong fears which depict beliefs of modern day propaganda.  This can be identified  through the example of Isis and how they are conveying their intentions and meaning through the use of media.


However, on the topic of ownership, does Beyonce have control over her media articulating the question  does Beyonce matter? (1) In my opinion yes of course she does, but why does she? All we have to do is take one look at the title in which she was acknowledged for in 2016, ‘The most charitable celebrity of 2016’ (2) and the following in which she has attracted on a global scale. These two substantial reasons are contributing  features in why she matters. However , the face of Beyonce has changed from iconic pop sensation of todays generation to most charitable celebrity. Through her experience and expertise in the music industry she has created her own personal interpretation and perception of the media and utilised her fame and pop influence to address humanitarian issues(3) and promote social change. Beyonce has brought awareness to many significant causes this year such as raising awareness for racial inequality being the advocate for Black lives matter (4) movement.Queen Bey has donated 82,000 in the past year to families in Flint for the water crisis. Additionally she has raised awareness for gender equality.

These humanitarian acts(5) explain how Beyonce has control and ownership of her media platforms. Through her social media accounts being silent on her private life  articulates she is the dominant regulator of her media platforms. Her successful ownership and control of her accounts and can be identified in comparison to the Kardashians. The Kardashians utilise and promote their media platforms in a distinctively different way. For example this can be depicted through the Kardashians continuous use of media to portray their daily lives. However do they always have control over their media. A example of no control was through the leakage of Kim Kardashians sex tape.(6)


Beyonce states in youtube video; ” The more you have to work for it the more you cherish it.  Every time i think of doing something silly, something that is going to be detrimental to my career,  I think about all that hard work and time I have sacrificed in my childhood,  my family time and all the people who have  worked so hard. I could never disrespect all that i have worked for, I could never disrespect my fans or the opportunity i have been given.” Watch here.(7)

So I think this sums  up why Beyonce matters and how she controls every  form of media that is posted online. Queen Bey has created large social change through her media platforms and choice of personal causes , in which she influences public opinion leading to social change around the world. She has public attention at the click of a button.

Until next time.. Zo

  1. Fairclough, K. (2016). Why Beyoncé matters. [Online] The Conversation.
  2. French, M. (2016). Beyonce, Taylor Swift, Demi Lovato top list of most charitable celebs 2016. [Online] US Weekly.
  3. Recording/ Academic Grammys. (2017). Beyonce wins best Urban Contemporary Album Acceptance speech. [Online] Youtube.
  4. Peterson, A. (2016). Beyoncé is a powerful voice for Black Lives Matte. Some people hate her for it. [Online] The Washington Post.
  5. Vevo, B. (2012). Beyonce- I was here (United Nations World Humanitarian Day Performance Video). [Online]. Youtube.
  6. News Corp Australia Network. (2017). Reality TV star denies reports of a second sex tape leaked online.[Online]
  7. Carmichael, E. (2015). Beyonce’s top 10 rules for success. [Online]. Youtube.

Entering into the post industrial culture..

Uncertain, confused and puzzled perfect way to sum up my thoughts to lecture 4. The non-linear way in which it was communicated, created confusion stumbling me on what to address in my blog. However was this the intentional meaning17440166_1290747507673212_2082868650_n.gif??

When depicting craft and digital making, craft is the ability to pull different elements together through a creative process to  generate anything. However i drew to a conclusion that craft could be anything which has intentional purposes. The changing meaning of craft has seen the transformation from analogue to digital. The shift from the non industrial culture to the industrial has generated the move to the post industrial culture, articulating the change between mediums. The industrial culture applies sharp boundaries between conception and production. Determining the production by the logic of the ‘assembly line’. However the post- industrial culture has seen the result of digitalisation the internet specifically dissolve the boundaries between production and conceptiongiphy.gif.

For example, when comparing Justin Bieber and Hatsune Miku, a hologram we can articulate and differentiate the differences between production and conception. Justin Bieber is now identified as a commodification, resulting from mass production, changing the meaning of craft. He has entities which profit from the brand while his image is protected by westernised laws. On the other hand Hatsune Miku is a open source which allows all individuals to access this medium while having the ability to modify the design process themselves. Integrating a open source has allowed individuals to  have the ability to experience the risk throughout the creative process, allowing for greater creativity.


The Medium is the Message..

wFplj2I.pngThe philosopher of the communication theory Marshall McLuhan, stated “The personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale, pace or patterns of behaviours. These are  introduced into our affairs by each extension of ourselves, or by any new technology.”

However what does that mean???

Through further research I came to my own interpretation and conclusion on this deliberate paradoxical statement. A medium is the way in which information and content is conveyed referred to as the communications of media, including technological devices such as televisions, radios and the internet. However the message is the outcome of content or information in which is being conveyed.

The printing error of Marshall McLuhan’s book declared “The medium is the massage” instead of “The medium is the message” however McLuhan liked the title deciding to leave it, as it articulated his purpose in many different ways. It generated individuals to decipher  their own interpretations and perceptions such as massage or mass-age.

Although McLuhan’s phrase can be clearly identified through the convergence of trajectories, it has articulated and demonstrated the change from analogue to digital content which has created a ‘Global Village‘. McLuhan used the term ‘Global Village’ to identify how individuals can connect to different audiences through different mediums. For example the change in mediums can be depicted through the  transformation from newspapers to online new form200w.gifs. This lead to his belief that the technology in which transfers the
message changes us as individuals, society, family, work and leisure.


What is the message the image is trying to imply??

IMAGE- Reading the Pictures

What is the real message this advertisement is trying to convey? Is it glorifying Violence  against women? Were your first thoughts, Domestic Violence?

My initial thoughts to this image depicted sadness, pain, vulnerability and a victim to domestic violence. However, this is an advertisement from the Bulgarian fashion magazine 12(1). The idea in which they were trying to imply was the message of ‘beauty throughout pain’ and how women can be a victim to domestic violence however still show their strengths and resilience. The company photographed the women to express their strengths throughout the face of adversity. However her body language says otherwise…

The denotations(2) such as the use of morbid(3) colours in the background of the image, transferring them into the foreground make this image so emotionally compelling(4). Expressing pain, suffering and helplessness. Integrating softer, pale colouring to her skin, has assisted in drawing attention to the main figure, to portray the specific meaning in which is trying to be conveyed. However has their message been portrayed the right way? The positioning of the text, the colour contrast of black and white and the capitalisation of the words ‘VICTIM OF BEAUTY’ on the left hand side of the image articulates the message. This image also implies a subtle theme of sexualisation, through the use of a red laced outfit which has sexualised the model. Although, this image has created several interpretations of what it is trying to imply, leading to the question is this advertisement glorifying violence?

The connotations(5) of this image are expressing how women have beauty no matter what the situation may be. However this is not how the advert has been seen in the public eye. When i first came across this advertisement i was appalled at and felt as if it was expressing a sexiest view of how domestic violence usually occurs more often among women than men. Although this advertisement was produced for a specific meaning(6), it created a controversial discussion on a international scale. The Bulgarian Fashion Magazine tried to console the issue which arose on a international scale, read it here(7).  However we have to question ourselves was this advertisement generated to improve the companies visibility on media platforms to promote their magazines? Or was it purely to convey their intended message of how there is beauty throughout pain ? Her body language is distressing and un-easy to look at. This image may provoke many issues which can lead to emotional effects of individuals depending on their interpretation which may stem from past experiences and beliefs. This advertisement has created many different beliefs among individuals. Some indivdiuals beliefs were identified from the ‘Fashionista’ –


These views are only some of the controversial issues,  which arose from this project. As this image has many interpretations i believe the one in which stands out is domestic violence. The differentiation is in the individual’s beliefs, opinions and past experiences which effect the way in which they may react to this advert.

Does reading some of these denotations and connotations of this advertisement change your belief on the image?


    1. Murray, R. (2012). Magazine explains controversial fashion shoot, says photo’s aren’t intended to glamorise violence. [Online]. Daily News. [Accessed 17th March 2017] 
    7. Wischhover, C. (2012). Does this ‘beauty’ editorial glamorise domestic violence?. [Online]. Fashionista. [Accessed 17th March 2017]
    8. Wischhover, C. (2012). Editors at 12 magazine defend their ‘beauty’ editorial featuring brutally injured women. [ Accessed 17th March 2017].
    9. Wischhover, C. (2012). Editors at 12 magazine defend their ‘beauty’ editorial featuring brutally injured women. [ Accessed 17th March 2017].
    10. Wischhover, C. (2012). Editors at 12 magazine defend their ‘beauty’ editorial featuring brutally injured women. [ Accessed 17th March 2017].

Digital Artefact ideas!

As week 2 draws to a end, it is time to buckle down and start  planning ideas for a digital artefact. Hearing the previous experiences from past BCM 112 students and how there ideas were formulated, from their interests and passions has  assisted me to formulate many ideas for my digital artefact.Commencing my first tutorial has expressed how this project can be taken in many different avenues. Taking into account the #FIST (Fast, inexpensive, simple, tiny) motto has lead me to a few possible digital artefacts ideas.

When deciding a possible artefact, i believed the best idea was  to write down my passions  and interests and how they  could be turned into possible artefacts, which have clear social utility to individuals. Integrating these possible digital artefact ideas into Travis’s ‘Project starter’ within the tutorial significantly assisted me in questioning  which idea i would best be able to address to focus on students.

Having a strong passion for inspiration quotes and daily motivation, this idea began to grow. After numerous days of coming to a conclusion of what media platform would be most beneficial for the digital artefact, i narrowed right down to a Instagram page. Using a media platform such as Instagram to convey this idea to students will assist in generating the appropriate audience, while having clear social utility.

This idea stemmed from the need to have more go to websites to assists all students young and old in finding somewhere to find daily motivation and guidance. Each post will include a focus topic and a image corresponding to this chosen inspirational word.There will be a detailed description on this specific topic whilst also including personal aspects from my own experiences.

However i am still in the process of establishing my idea!

Thanks for swinging by!


Media Audiences

Within todays society the ways in which people watch television has dramatically transformed. People now have a greater variety of choice in what they consume and how they watch it. The real issue which the media faces is:  Is television creating violence among individuals?

Every form of media has a specific audience, and all individuals have their own opinions and views. These views are generally generated from their past experiences  and the content on what they are viewing. This is said to be a contributing factor to aggressive or violent behaviour within society. However can parents control and protect their children from experiencing violence on television or within video games(1)? 

Through the evolution of technology and the emergence of various technological devices(2) it has lead to  parents having limited to no control over what their child is playing or watching.  The majority of kids having some form of access to technological devices. As children are a vulnerable form of audience they are imagined most at risk to violence. For example the amount of  children playing violent video games which in turn is seen to make them act violsource.gifently within society. This can be seen through American psychologist Alfred Bandura who is a advocate for the social learning theory, in which he experimented through ‘The Bobo Doll’(3).  Through his series of laboratory experiments to demonstrate the social learning of aggression among children he found that many individuals believe that watching violence promotes violence blaming the media for the acts of aggression within society. 
Researching the psychology of whether media is the stem for violence among children,  showed a distinction between the effects that television plays on children in comparison to those who play violent video games. The research conducted by psychologists Douglas Gentile and Brad Bushmanon on the effects televisions has on children  suggested that; (4)

  •  “Exposure to media violence is just one of seven factors that can contribute to aggressive behaviour.”

However it was found when looking into the effects of video games it expressed that;

  • 97% of adolescents aged between 12-17 play video games. Numerous play violent games including ‘Grand Theft Auto and Call of Duty.

Andersons research found that playing video games can increase a persons aggressive thoughts feelings and behaviour both in laboratory settings and in daily life. giphy.gif

So what is the truth? Is the media to blame for the violence occurring within societies and is it stemmed from a young age?  

Heres a link to a youtube clip which sums up my blog post! This video is from a past University of Wollongong Student. Watch it here.(5) 

  1. American psychological Association. (2012). Reassessing Media Violence effects using a risk and resilience approach to understanding aggression. [Online]Psychology of popular media culture.  [Accessed 10th March 2017]
  2. Steel, E. (2015). TV Transformed: How we watch. [Online] The New York Times. [Accessed 10th March]
  3. McLeod, S. (2011- Updated 2014). Bobo Doll Experiment. [Online] Simply Psychology.[Accessed 10th March 2017]
  4. American Psychology Association. (2013). Violence in the media. [Online] American Psychological Association.[Accessed 10th March 2017]
  5. Ohmyvivan. (2013). Media Violence among children. [Online] Youtube. [Accessed 10th March 2017]