Persona or Persona’s…

Take one mask off and put another on… the question lingering is whether we show  different persona’s and personalities online and offline. Many may argue we do as we project a certain mask through social media platforms to the global community, specifically projecting what we want others to see. However this may not be our real-world persona.

William James, an american philosopher and psychologist once suggested “We have as many personalities as the number of situations we are in. Although our digital identity may be fragmented, it seems clear that our various online personas are all digital breadcrumbs of the same persona; different symptoms of our same core self.”


As masks are a ready made identity they have played an important role throughout society and still continue to nowadays. Look back 1000 years when masks were used  for many different reasons such as films, theatre performances and public events conveying a specific persona to the audience much like that of today. However masks were seen as a item in which an actor would wear within a play to disguise their true selves and create a different persona to the audience. For example Ancient Greek Theatre masks were used to distinguish different types of roles, stories and characters. Flashing forward to nowadays masks are still prominent throughout movies and theatres for very similar reasoning although ‘masks’ can be identified predominately through online mediums. Take a look at the movie ‘The mask’ a movie which depicted two different persona’s through the use of a mask.

Masks enable and allow us to be our true selves, another example can be identified through the rise of recognising individuals as cos-players. Their costumes represent and portray a ready made identity of a specific character. The rise of cos-players throughout societies has depicted the contemporary notion of persona’s and the versatility of them as they are regularly being alternated to adapt to a forever changing and advancing society.

Take one look at this iconic character who has now generated a new persona within society.


Here’s a go of my first youtube video, on the different persona’s of the Kardashians. Sorry about the picture quality i don’t know what went wrong..!

And.. there you have it the last blog post for BCM112, catch you on the flip side, I’m out!


-Zo xo


Locked Appliances vs Generative Platforms…?

Generative open platforms and closed locked appliances, both diverse with two distinctively different driving philosophies. The incline of the ‘closed locked’ appliance such as the apple iPhone and the generative open platform approach of Twitter has generated questioning on the effectiveness of both approaches in the eyes of consumers.


The driving device philosophy of apple, is to create a preprogrammed device in which individuals can not change, nor interact with the hardware or operating systems. Apple has generated a fully centralised network approach in which they insist to create among the consumers. This approach can be identified through Apple’s ‘Wall garden of apps’ the apple store in which is a curated experience. Apple has complete control over the platform, the content and your possible choices,  limiting users access…

Lets just take one look back at what the primary way of adding and integrating music to the iPod was in 2001. Apple made users go through the process of iTunes to download music, and many may ask why in this generation??? Think about it… it’s all about CONTROL CONTROL CONTROL. Or even just think about how every few years Apple will bring out a new device which supersedes recent devices rapidly, making us to upgrade to the next ‘big trend.’

Apple holds it’s control through these changes by implementing small changes on the devices. Think back to the change and advancement from the iPhone 4 to the iPhone 5 in which saw the modification of the size of the charging port on both devices. Shortly after the iPhone 4 was dead in the eyes of the consumers. These devices are restrained to the maker (Apple) in which are designed for pure consumption.

Gif- Giphy

On the other hand generative platforms have a diverse driving mechanism as they allow for innovation and unlimited freedom. Just take one look at Twitter in which shifted from a locked platform to a generative as a result of individuals creating content and innovations then sharing it to the rest of the world through this particular medium. The use of a generative open platform creates a user empowering philosophy allowing for individuals to foster their creativity. Take a look at this ted talk from Evan Williams who states how generative open platforms can lead to creativity and innovations as a result of freedom and control.

Although the overall question consumers are left pondering is which philosophy is really empowering users? Locked appliances or generative platforms.


Zo xo


Transmedia Storytelling!

Henry Jenkins defined transmedia storytelling as, “Transmedia storytelling is the ideal aesthetic form for an era of collective intelligence.” However simplifying his definition we can articulate and define transmedia storytelling as the art of conveying messages, themes or storylines to the audience across multiple media platforms. The scattering of one story over multiple channels. Here is a video explaining and clarify transmedia storytelling.

Transforming from a generation where individuals immersed themselves in one interface a ‘pre packaged’ closed of medium such as TV with one beginning and one end. Now-days advancing to a technologically society where stories are not tied to one channel has generated the incline of transmedia stories across multiple channels and platforms. The multiple interfaces within society today has generated a immersive and interconnected world stemmed from rich storylines. The endless storyline with no closed beginning and end has seen the potential of a storyline to start in one medium and flow to another creating a new kind of narrative leading to an array of products across multiple platforms. This has generated individuals to flow and immerse themselves in multiple media platforms at once. A example of transmedia narrative is Avatar. 


Film: Avatar first began as a film in cinemas in 2009 being the first 3D film.

Books: After the film was released, the film was then repurposed to generate the publications of several different books. One of the books in which was released was called ‘The movie scrap book’ which was based around the biological and social setting of  the fictional Avatar world.

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Comic Books: Following the film was the creation of a comic book series which was released in 2015.


Gaming: Avatar games became available on consoles such as Xbox 360, Playstation 3, Wii, Nintendo and on online browser games.


Merchandise: Merchandise such as action figures and toys of characters from the film were distributed with the McDonalds happy meals. Backpacks, cups, clothing and also limited edition Avatar stamps for mailing services were other elements of their merchandise.


Theme Park: Disney has also developed an Avatar theme park in America which will be open in the American summer of 2017.

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Avatar Theme Park

Although Avatar was not a huge transmedia storytelling success, it has however created ‘Fan fiction’ which has assisted individuals to generate their own platform to create further fiction together, to suit their individual desires.