Will the future generations even know what legacy media was? Throughout today’s society we are witnessing the diminishment of legacy media through the replacement of a new model; The internet. This can be articulated through the one to many – many to many models(1).The reason in why we have seen the decline of legacy media(2), is due to the fact the internet has become the most efficient medium to match demand and supply to the audience. For example this can be depicted through the way in which individuals sell and buy their cars nowadays(3). Cars are mainly sold through the internet on websites such as Gumtree and Carsales, in comparison to legacy media of advertisements in newspapers.
Lets be real who has the time to post an add to a newspaper such as The Sydney Morning Herald, with associated high costs of entry and issues of dealing with gatekeepers to express your message. The result of the closed off finalised for consumption nature of legacy media has depicted little to no control of the message and interpretation presented within the media in comparison to the internet. The New York Times states ‘All the news that’s fit to print’ we control which is fit and which is not fit to be distributed. Publishers brand provides authority and guarantees authenticity.
The change from legacy media to the new distrusted media can be identified through the quantitative data in the image below, articulating the slow death of legacy media(4).
Leading to the interpretation and depiction that the internet has become the dominant medium within this generation. The change from a closed source to a open source of matching demand and supply for all, has generated us to become our own gatekeepers(5).
-Until Next time.. Zo xo